While it may seem these days that everyone is toting a smartphone, most Americans are still using "feature phones," which offer SMS messaging and limited internet capabilities. However, this does not mean marketers shouldn't be looking to the future when developing customer communications strategies. Continue reading →
Customer communications go social
As consumers around the globe increasingly engage with social media, companies are looking to improve their customer communications via these online channels.
According to a recent study by Siemens Continue reading →
National Institute Using Text Messaging to Fight Obesity
The National Institutes of Health's National Heart, Lung and Blood Institute is hoping to harness the power of notification software, such as SMS text messaging, to help fight obesity among young adults ages 18-35. Continue reading →
Call Center Reporting Software Help Ensure High Quality Customer Communications
Effective and profitable customer communications often rely upon call center reporting software. As the year comes to an end, now may be a good time for companies to make sure they are getting the most bang for their buck.
Spectrum Corp released a set of tips to help businesses assess their current call center reporting solutions. First, it suggests that businesses and call center managers determine what their goals are in regards to the software. Continue reading →
Research Shows Businesses Looking to Social Media and Customer Feedback to Improve Loyalty
In 2011, companies and major financial institutions will be taking action to improve customer loyalty efforts through new initiatives and improved personalized customer communications.
Recently, Vovici, a provider of online survey management, examined a wide array of research to identify the top trends for the new year in driving customer satisfaction, loyalty and profitability. Continue reading →
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