These days, it is more common to contact consumers through their mobile phones than via a landline. As a result, companies, especially collection agencies, are moving to adopt mobile customer communications strategies.
In a recent article for insideARM, Matt Edmunds writes that collection companies must evolve their contact strategies to take full advantage of this market and drive the effectiveness of collections. One surefire way to do this: SMS messaging services.
Additionally, collections firms are not just engaging in outbound communications. Many are experimenting with inbound SMS messaging as well, according to Edmunds. With this feature, consumers are able to contact a company and ask questions through SMS messages.
"By obliging the customer's desire to interact via the channel of his/her choice, you vastly improve your chances of securing payment in the most effective and efficient manner available," explains Edmunds.
The website PitchEngine adds that SMS messaging has grown increasingly popular for its relative ease of use by both consumers and companies, generally only requiring three quick steps to sign up a user as a subscriber.