All posts tagged collections

The Evolution of Collections Technology

One of the few advantages of getting older (or just plain old as my son's remind me) is it allows you to look back over a longer time frame to observe how things have changed, especially when the changes are gradual rather than abrupt.

I shared the following slide with the members of the Telecommunications Risk Management Association (TRMA) at their conference in San Francisco this week. It illustrates some of the major changes in the technology of collections over the 30 years I've been in the industry, and the impact they have had on the productivity and size of collections operations.

trma collections results1 The Evolution of Collections Technology

Do you think I am overstating the impact by suggesting that collections operations today are over ten times more productive (and thus less than one-tenth the size) than they were 30 years ago?

In some companies, perhaps.

But here are two factoids that support my assertion:

  • Account to collector ratios (ACR) in 1980 were measured in the low hundreds. Now they are more typically in the low thousands. TRMA’s own benchmarking data shows the ACR in their industry has increased 33% in just the last six months!
  • I have met with three large issuers of consumer credit in the past month who have no collectors at all! Sure, they outsource some of their customer contact to a third party servicer, but they are also heavy users of self-service automation that dramatically reduces their need for human agents. And their losses are lower than their industry averages, perhaps because management attention is more focused on optimizing their strategies and tactics rather than hiring, training and retaining FTE.

I started my career as a collector in 1980, tearing off my daily printout of delinquent accounts, pulling my history cards, then “smiling and dialing”. After a few years of this drudgery and then managing the same, I decided to spend the rest of my career driving technology and productivity into the process, the last 10 years with Varolii. I’m proud of the progress we’ve made together in driving collections efficiency, and we’re working hard to make this decade the most productive ever.

Have a happy Independence Day and raise a toast to American ingenuity!

Collections agencies turn to SMS messaging for proactive customer communications

These days, it is more common to contact consumers through their mobile phones than via a landline. As a result, companies, especially collection agencies, are moving to adopt mobile customer communications strategies.

In a recent article for insideARM, Matt Edmunds writes that collection companies must evolve their contact strategies to take full advantage of this market and drive the effectiveness of collections. One surefire way to do this: SMS messaging services.

Additionally, collections firms are not just engaging in outbound communications. Many are experimenting with inbound SMS messaging as well, according to Edmunds. With this feature, consumers are able to contact a company and ask questions through SMS messages.

"By obliging the customer's desire to interact via the channel of his/her choice, you vastly improve your chances of securing payment in the most effective and efficient manner available," explains Edmunds.

The website PitchEngine adds that SMS messaging has grown increasingly popular for its relative ease of use by both consumers and companies, generally only requiring three quick steps to sign up a user as a subscriber.