Varolii’s Message Masters take their work seriously. They are responsible for assisting clients with the flow, wording and persona of the messages they send to their customers from the Varolii platform. And it’s not just a 9 to 5 job; as the story I am about to relate shows, our Media Services team is always on duty, even when on vacation. Continue reading →
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Text messaging a critical tool in mitigating bank fraud
Thanks to Short Message Service technology, the amount of money lost due to bank fraud can be reduced. Credit and debit card thieves can be thwarted when companies send out short text messages to customers alerting them of account activity, writes the website Mobile Marketer. Continue reading →
Bank of America introduces two-way text messaging for mobile banking
As mobile and online banking become increasingly popular, financial institutions are looking for new ways to harness the technology's revenue-generating capabilities to improve customer communications.
Recently, Bank of America announced plans to introduce a new two-way Short Message Service that allows customers to respond to fraud alerts while managing accounts and investigating more traditional bank services, all via text, reports Reuters. Continue reading →






