As severe winter weather battered down across much of the nation recently, outbound communications were sent out to millions of employees in education and local government.
Text alerts allow businesses, government offices and schools to notify staff and students directly of school closings, delayed openings and weather advisories.
For example, Auburn University sent a text message via the university's AUALERT system to notify subscribers that the college was closed during a recent storm, reports WRBL-TV.
One company sent more than 13 million messages in a single day on January 11 to let its users know about weather conditions, school and road closures and other snow emergency procedures. The notices were sent out through phone, text and email messages.
Through the system, officials can record, track and send personalized voice messages to landlines and mobile phones. Short Message Service text communications, emails and even messages to TTY/TDD devices for people who are hearing impaired can also be sent.
When a severe blizzard crippled New York City a few weeks ago, the city's Notify NYC system also transmitted much-needed phone, email and text messages to residents about harsh weather conditions. In addition to severe weather situations, the system is used by the city to alert residents about major traffic events, city-wide emergencies, Amber alerts, heat advisories, school closings and public health notifications.